Shoes retailers are now under pressure to create compelling, interactive, and highly personalized content and experiences to attract discerning shoppers into stores. Once inside, the goal is to engage and delight shoppers, leading to increased customer satisfaction, brand loyalty, and sales. An added concern for shoes retailer was that core customers revealed in internal surveys that, although they were loyal to the brand, they wanted more information about footwear fashion trends and how those trends related to on-shelf products. To respond to those needs, the retailer decided to combine conventional merchandising with high- definition digital displays and curated creative content that would drive customer awareness of the most popular name-brand athletic and casual shoes on its shelves.